Press & Media
Everything you need to write about My Soul Purpose.
About the Platform
My Soul Purpose is a guided self-discovery platform that helps people in Britain transform their pain, loss, and life struggles into clarity of purpose. Built around a proprietary Soul Type framework, it offers a structured journey from crisis to calling — combining psychological insight, spiritual depth, and practical action.
The platform serves anyone navigating a difficult chapter: divorce, bereavement, redundancy, identity crisis, addiction recovery, or the quiet desperation of feeling lost. Users complete an in-depth assessment, receive a personalised Purpose Plan powered by AI, and access daily tools including journalling, mood tracking, guided meditations, and a moderated peer community.
Every feature is built with safeguarding at its core. The platform includes crisis detection, care state protocols, content moderation, and clear signposting to professional services including Samaritans, NHS 111, and CALM. My Soul Purpose is not therapy — it is a companion for the space between surviving and thriving.
Based in the United Kingdom and registered with the ICO, the platform is guided by the principle that pain has purpose — and that every person carries a gift that only their unique experience could forge.
About the Founder
Matt Andrews
Matt Andrews is the founder and author of My Soul Purpose. After navigating his own journey through loss, identity crisis, and the search for meaning, he developed the Soul Type framework and wrote a 14-chapter book to help others transform their darkest chapters into their deepest calling.
His work draws on years of personal exploration, conversations with hundreds of people in crisis, and the unshakeable belief that every person carries a purpose that only their unique pain could reveal. He lives in the United Kingdom and is committed to making purpose-driven self-discovery accessible, safe, and genuinely transformative.
Key Statistics
Brand Assets
Logo
Logo pack coming soon. For urgent requests, contact press@mysoulpurpose.co.uk.
Colour Palette
Typography
Headings: Playfair Display + Georgia (serif fallback)
Body: Inter, weight 300 (light)
Media Enquiries
For press enquiries, interviews, or review copies: press@mysoulpurpose.co.uk